{"product_id":"commodification","title":"Homo Barcodiatis","description":"\u003cp\u003eI\u003cspan\u003en this conceptually provocative work, the artist updates the iconic trajectory of human evolution for the digital age, culminating in a striking symbol of absolute commercialisation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e The linear progression from primate to \u003c\/span\u003e\u003ci\u003eHomo sapiens\u003c\/i\u003e\u003cspan\u003e reaches its terminal velocity not in biological advancement but in systematic dehumanisation as the final figure morphs entirely into a commercial barcode. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis graphic finale illustrates the ultimate destination of a society governed strictly by social media feeds and financial metrics: the reduction of the self into a transaction. The entire evolutionary line from the primate to the human and the final barcode is hand-gilded in gleaming copper leaf.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e30cm x 20cm\u003c\/p\u003e","brand":"Not In The Gallery","offers":[{"title":"Default Title","offer_id":59048887320924,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/4614\/5628\/files\/ArtCommodification.jpg?v=1788807618","url":"https:\/\/notinthegallery.co.uk\/products\/commodification","provider":"Not In The Gallery","version":"1.0","type":"link"}